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BEGINNINGS OF THE INTERNET
When the Internet was first introduced, detestation prevented the forces behind it from allowing any advertisements. Attitudes changed rapidly when they realized the true potential of the Internet.
INTERNET & ITS POTENTIAL
The Internet has proved beyond any doubt that it is the Marketing tool of the future, with its instantaneous reach worldwide.
WHAT IS ONLINE BUSINESS SPACE
Digital marketing is the use of modern communication technology apparatus like game consoles, tablets, smart-phones, notebooks, personal computers, cell-phones, etc, to engage those users in marketing products, services & ideologies.
HOW DOES IT WORK
Digital Marketing uses social networks like FACEBOOK, Twitter, Skype, Emails, apps (classic & mobile), & websites as mediums to implement Marketing Strategies.
VALUE OF SOCIAL SEARCH ENGINES
FACEBOOK, with 1.23 Billion users tops the list, with YouTube running a close second with 800 Million users, followed by Google & Twitter
commanding 500 Million & 230 million respectively, what more could Marketers of Digital Marketing would want.
POWER OF SOCIAL MEDIA
A study of the popularity of all social media would give a Digital Marketing Company
an in-depth knowledge of the power of social media.
BIRTH OF ONLINE BUSINESS SPACE
The term Digital Marketing was first coined in early 1990s, but was also known as On-line Marketing or Internet Marketing. Most countries including the United Kingdom use this term, whilst the USA popularly uses the term Online Marketing.
GROWTH OF ONLINE BUSINESS SPACE
The estimated revenues generated by this industry in the year 2012 topped US $ 36.57 Billion, & the estimated revenue in 2013 was US $ 43.22 Billion in the USA alone.
GLOBAL CONNECTIVITY & SOCIAL BUSINESS SPACE
It is the scope of Global Connectivity that makes Digital Marketing the success story it is today.
FUTURE OF ONLINE BUSINESS SPACE
With an estimated one out of nine people in the World, that is about 780 Million people having access to the internet, & more getting connected
, Digital Marketing is the future for implementing marketing strategies.
INVESTMENTS IN ONLINE BUSINESS SPACE
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With revenues skyrocketing stakeholders in the industry are investing heavily in the industry as their returns on investment are presumed lucrative into the future.
CHANGES IN ONLINE BUSINESS SPACE
Though modern technology is being used in this industry, the demand for innovation is so high that tools used today can change tomorrow
STRATEGIES FOR ONLINE BUSINESS SPACE
Digital Marketing strategies have to target the right segment or segments, so that potential customers are effectively focused.
ONLINE BUSINESS SPACE & SEGMENTATION
Segmentation within the Digital Marketing industry facilitated more aggressive concentration to be directed to specific markets especially between business to business & business to consumer.
INFLUENCERS WITHIN ONLINE BUSINESS SPACE
Digital Marketers now use other third party influencers to specifically target their potential customers, which is now widely used & benefits both parties
THE PULL ONLINE BUSINESS SPACE
Pull Digital Marketing is when a customer proactively browses a Search Engine looking for product or marketing content. An example of this would be to design a banner that would create interest in the buyer.
THE PUSH ONLINE BUSINESS SPACE
Push Digital Marketing is the opposite process, where marketers target the identified market segment & they proactively advertise their wares. Here the customer has to be pushed to buy. An example here would be to create an email campaign focused at targeted customers.
PULL & PUSH ONLINE BUSINESS SPACE
Both of these can be used in tandem linked with the use of graphical advertising banners & a link campaign.
EFFECTIVE EMAIL ADVERTISING CAMPAIGNS
An effective & consistent well managed email advertising campaign can turn many stones provided it is well targeted, to attract potential customers.
DESIGNING EFFECTIVE e-BROCHURE CREATIONS
Customized e-Brochure creations used effectively in a Digital Advertising campaign can create unprecedented waves to your website.
DELIVERING EXCELLENCE IN ONLINE BUSINESS SPACE
Consistent delivery of the highest excellence through creative innovations is the key to success in the volatile & competitive Digital Marketing environment.
INDUSTRIES & ONLINE BUSINESS SPACE
All industries without exception have come to understand the effectiveness of Digital Marketing & use it extensively.
TRADITIONAL BUSINESS SPACE
Traditional Marketing used the available resources of the time like radio, telegraph, television & print media.
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PRINT TO ONLINE CONVERSION
A successful print media advertising campaign can always be modified with the necessary inputs added & converted to a successful Digital Advertising campaign.
TRADITIONAL BUSINESS SPACE & ONLINE.
In Traditional Marketing, once a campaign is initiated it has to GO the distance as a substantial cost would have already been incurred. In Digital Marketing there is more flexibility where a campaign can be withdrawn if success of it is in doubt.
SEARCH ENGINES FOR ONLINE BUSINESS SPACE
Many Search Engines are available to implement Marketing Strategies, the most popular of them are Google, Yahoo, & Bing.
VISUALS IN ONLINE BUSINESS SPACE
Visuals designed to attract customers on Search Engines play a major role in creating awareness & the need to buy.
DISPLAY ADVERTISING IN ONLINE BUSINESS SPACE
Digitally enhanced photographs, logos, videos, animations, texts & other graphics designed to convey messages to targeted market segments.
CONSISTENT ONLINE ADVERTISING CAMPAIGNS
Advertising Campaigns must be consistent with innovative design, precise content, & eye catching visuals to sustain high rankings
THE SEARCH ENGINE OPTIMIZATION
To attract & lure potential customers to buy your product your Digital Marketing campaign must be optimized, which means that it has to be placed on priority on the website that is searched by a potential customer.
HIGH SEARCH ENGINE RANKINGS
Ensuring the highest Search Engine rankings of websites of its clients is the primary aim of a Digital Marketing Company.
SUSTAINING SEARCH ENGINE RANKINGS
The Digital Marketing Company
to be successful in their line of work should strive to maintain the achieved rankings of websites of its clients.
ETHICS IN ONLINE BUSINESS SPACE
All Search Engine providers expect a high degree of ethics to be maintained by all stakeholders using their Search Engines, whatever their standing is in their respective industry
. It is interesting to note that the automobile giant BMW with headquarters in Germany was banned by Google for unethical marketing.
WEB BANNERS & ONLINE BUSINESS SPACE
A central advertising server serves a web page or a website which displays graphical advertisements
DESIGNING A POTENTIAL WEBSITE
The knowledge & expertise of a Digital Marketing Company can bring rich dividends to its clients if the website they are commissioned to handle, is ranked high on a webpage.
MAINTAINING FRESH ATTRACTIVE WEBSITES
Your website must be fresh & attractive always, & your potential customers must long to see new ideas & innovations, other than the same old thing over & over again.
EASY TO USE NAVIGATION
The Digital Marketing Company when designing its clients website should ensure that the customer is able to navigate with ease through the information provided
ADVANTAGE OF FAST LOADING WEBSITES
Ensuring that its design loads fast is another important aspect that a Digital Marketing Company must take serious note of.
CONTENT IN ONLINE BUSINESS SPACE
The content published must be precise & educating to make the customer read it, hear it, retain it, share it & participate to close the deal.
MANAGING YOUR ONLINE ASSETS
Managing ones Digital Assets like digital photographs, animations, videos, audios & music has been prioritized by all stake holders.
SOCIO CULTURAL & ECONOMIC TRANSFORMATION
The internet & through it the aggressiveness of Digital Marketing has brought an overall Socio Cultural & Economic Transformation, among a substantial cross section of the peoples of the world.
OBLIGATIONS OF DIGITAL MARKETING COMPANY
The obligations of a Digital Marketing Company
is manifold but the most important is, to ensure that its clients website receives the highest ranking & continues to sustain at the TOP.
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